Who are Formoda?

We are an experienced team of graphic designers, programmers, project managers, copywriters and marketers. Meet the team...

A bit about us

We've been in this business for quite a while. Whilst Formoda was founded in March 2007, the three directors have 30 years of combined experience in the e-commerce industry. With a Marketer, a Programmer and a Designer at the helm, Formoda is led by people who specialise in the core fields of our industry.

David and Richard have also been working together since June 2001.


David Gurney | Creative Director

Since earning a Design degree, David has been working in the industry for over twelve years. Having worked for a number of successful design agencies, David has experience with all manner of companies, from start-up one man bands to blue-chip multinationals.

His diverse portfolio includes everything from branding to interactive multimedia.

In what spare time he has, David is interested in Film, motorsport, travel, wine and lively discussions on politics. David got married to Helen in 2009 and their baby daughter Evie was born in April 2010.


Richard Rawlings | Technical Director

Richard is an experienced web applications developer with strong enthusiasm for emerging web and mobile technologies. His 15 years of hands-on coding, 6 years of management experience and overall passion for the industry provide a solid combination to lead our Digital team.

Outside of Formoda, Richard is married to Hazel and has two small children, Finley & Isabelle. He is interested in all forms of flying but particularly helicopters and is a keen runner.


Toni Berning | Operations Director

Toni oversees Formoda's client accounts while leading our drive to deliver strategic solutions and effective creative work for our clients. With excellent account management experience and organisation skills, she ensures our projects run smoothly and successfully.

With a background in business, marketing and languages, Toni worked at Formoda for over three years prior to being appointed Director.

Originally from Germany, Toni spent 8 short years in 5 different countries and 3 continents, but has now settled just down the road in Totnes with her husband Chris.


Tara Little | Account Executive

Tara is the newest member of Formoda's Client Account management team and joined us after graduating from the University of the West of England in 2013. Her background in business and marketing and keen interest in digital marketing and branding make Tara a natural at expertly managing new and existing client projects.

When time permits, Tara likes visiting different countries and is interested in catching up with the latest films. She has also taken up hockey and is working hard to hone her skills.


Adam Hardwick | Senior Developer

Adam has development experience which comes from his time working for the Royal Navy and the Government, which should stand him in good stead for creating high end programming and advanced Internet security.

Adam joins an experienced website development team as an Internet programmer and should be able to help us to develop even more advanced solutions for our clients.

Adam is a recent but keen convert to the world of motorbikes, an avid Formula 1 fan, and spends nearly all of his free time trying to make his baby daughter giggle. He still entertains the idea that one day he may be able to go flying again.


Ashley Cox | Graphic Designer

Ashley is a young, enthusiastic and very talented designer who graduated from Plymouth University in 2013 with a BA (Hons) in Graphic Communication with Typography. There, he merged his photographic skills with graphic design and is already providing seasoned and intelligent work for Formoda.

Originally from the Midlands, Ashley has been hooked by the sea and Devon beaches and now lives in Plymouth permanently. He is a keen photographer and interested in film and most sports.


Jazmin Page | Graphic Designer

Jazmin is the latest member to join our Graphic Design Team after graduating from Plymouth University in 2014 with a BA (Hons) in Graphic Communication with Typography. Her favourite areas of design are branding, typography and photography. Alongside her studies, Jazmin managed to squeeze in plenty of work experience and has collaborated on multiple design and digital projects.

In her spare time, Jaz enjoys catching up with family and friends, walking her cocker spaniel Bella and relaxing with a good film. She's also a keen baker and has already impressed the rest of the team with her delicious creations.


Ally Moates | Online Marketing Manager

Ally manages our clients' Online Marketing efforts, which includes developing and managing digital marketing campaigns using a broad range of channels from social media to online advertising. She also analyses clients' websites ensuring they appeal both to search engines and users, making improvements where necessary to increase conversion rates.

When not working, Ally lives with her partner, little boy and dog. She likes the beach, bodyboarding, camping and riding motorbikes.


Nicola Scott | Office Administrator

Nic has over 10 years business support and customer service experience gained across a variety of sectors including banking, airline and charity. With excellent organisation, customer service and multi-tasking skills as well as bucket loads of enthusiasm, she looks after our clients and the Formoda team in an effort to provide support where required and help us expand.

Nic relocated to Devon from Hampshire 5 1/2 years ago and enjoys exploring Dartmoor and Devon's beautiful beaches with her husband Max while they try to keep up with their two energetic sons.


Sam the Collie | Welcome Host

Sam is our welcome host and therefore the first member of the team that most visitors meet. He always offers a warm and hearty greeting.


In our portfolio...

Darren Heath Formula 1 Photographer
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ePlanet Ventures - Global investments
Property Frontiers - Innovation in investment
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West Charleton Grange - Five star quality
Greenlife Direct
penelopetom - dress your nest