A bit about us
We've been in this business for quite a while. Whilst Formoda was founded in March 2007, the three directors have 30 years of combined experience in the e-commerce industry. With a Marketer, a Programmer and a Designer at the helm, Formoda is led by people who specialise in the core fields of our industry.
Our prime aim is to maximise your company's potential. Whether the medium is print or online our goal is to make you the best you can be. In order to achieve this everything we produce is bespoke because we understand that every business is different. We're only successful because what we produce is successful.
Since almost all our clients are through referrals our business is built on happy customers. We're not happy unless you're happy. This is why we talk to you. This is why we design until you're happy. This is why we proof our work to you first and explain our reasoning. This is why we don't stop until it works perfectly.
We know through experience that in order to deliver our level of service to the client, many things have to work smoothly behind the scenes. This is why each project is led by a project manager, whose sole duty is to ensure the flow of information is smooth and efficient. This is why an actual Designer handles all design elements and a Programmer sews it all together with expert programming. A Search Engine Optimisation (SEO) specialist performs the search engine optimisation and a professional photographer does photography. We believe in specialists.
Simon Dolley | Managing Director
Simon has been working in the Internet industry since 2001 after his return to his native Devon. Previously he had worked in Liverpool in a marketing capacity for a variety of travel and tourism companies.
Simon is our main contact with Formoda clients, fully understanding their needs and communicating this information to the development team.
Simon was instrumental in setting up the South Devon Business Club (www.sdbc.biz) and during free time has a strong interest in researching his family history (no skeletons yet), getting muddy in his garden, managing his own 5-a-side football team and hacking around the golf course.
Richard Rawlings | Technical Director
Richard has over 10 years experience developing web applications and databases for a diverse range of clients and he always brings fresh ideas to our projects. He is also an experienced UNIX server administrator and ensures our servers run smoothly and securely.
Richard's role is to oversee the technical side of Formoda's operations including server management, XHTML/CSS coding, back-end programming and customer support.
Richard is kept busy outside of Formoda by his wife Hazel and Border Collie Sam. He's a keen runner and walker and takes every opportunity to explore Devon's beautiful countryside.
David Gurney | Creative Director
Since earning a Design degree, David has been working in the industry for over ten years. Having worked for a number of successful design agencies, David has experience with all manner of companies, from start-up one man bands to blue-chip multinationals.
His diverse portfolio includes everything from branding to interactive multimedia.
In what spare time he has, David is interested in Film, motorsport, travel, wine and lively discussions on politics.
Andy Mantell | Senior Developer
Andy has been working in the website development industry since he left University and joined Formoda at the start of 2010 after deciding to leave the Bristol agency he was working for.
Andy adds more Internet development skills to the Formoda team and is able to provide both front and back end coding, enabling him to work alongside both Richard and David on projects.
Andy is pleased to return to his native Devon and is hoping to terrorise the local rivers and coast in his kayak and also brush up on his scrabble skills!
Sam Gilson | Online Marketing
Sam has a wealth of experience of providing online marketing and search engine optimisation services to agencies in London and the South West. As well as working as part of the Formoda team she also has her own company SGA Marketing.
Sam offers our clients expertise in search enging rankings, social media (such as Facebook and Twitter) and Online PR and this combined with our existing technical skills and ways of developing websites means that our clients receive excellent search engine optimisation solutions.
Sam is kept busy outside of work by her husband, children and dogs but we would recommend keeping on the right side of her as her 'combat' skills can make her a dangerous lady to know!
Kerry Marot | Accounts Manager
Kerry has been working in accounts for a number of years and has a great deal of experience with companies large and small. She left her job with Dartmouth Golf and Country Club when she had her first child and has been working with Formoda for a few years now.
Kerry will be managing the books for Formoda, so be nice to her as she pays the bills. Also if ever you are late paying your bills, be prepared to incur the wrath of Kerry!
Kerry lives in Dartmouth with her partner Guy and two young daughters. When she is not speaking in toddler language with her daughter, she enjoys her life of leisure by strolling down to Blackpool Sands.










