Who are Formoda?

We are an experienced team of graphic designers, programmers, project managers, copywriters and marketers. Meet the team...

A bit about us

We've been in this business for quite a while. Whilst Formoda was founded in March 2007, the three directors have 30 years of combined experience in the e-commerce industry. With a Marketer, a Programmer and a Designer at the helm, Formoda is led by people who specialise in the core fields of our industry.


Richard Rawlings | Technical Director

Richard is an experienced web applications developer with strong enthusiasm for emerging web and mobile technologies. His 15 years of hands-on coding, 8 years of management experience and overall passion for the industry provide a solid combination to lead our Digital team.

Outside of Formoda, Richard is married to Hazel and has two small children, Finley & Isabelle. He is interested in all forms of flying but particularly helicopters and is a keen runner.


Toni Berning | Operations Director

Toni oversees Formoda's client accounts while leading our drive to deliver strategic solutions and effective creative work for our clients. Her excellent account management experience and organisation skills ensure our day-to-day operations run smoothly and successfully.

With a background in business, marketing and languages, Toni worked at Formoda for over three years prior to coming on board as Director.

Originally from Germany, Toni spent 8 short years living in 5 different countries and 3 continents, but has now settled in the local area with her husband Chris.


Sarah Howard-Jones | Senior Account Manager

Sarah forms a key part of the Formoda team. Years of experience working on digital projects, a creative background (she has a degree in Fine Art and Printmaking), really high standards, attention to detail and, most of all, organisation skills, make her the perfect person to lead our Client Services team.

A self-confessed geek, Sarah would love to learn how to make video games one day! Growing up in London and studying in Cornwall, she is now based in Totnes with her husband, son and dog and spends the majority of her spare time outdoors, either on the Moors or in the sea.


Kate Williams | Dedicated Account Manager

Kate is the designated account manager for one of our larger clients.

Cutting her teeth in the commercial world by working on multi-million pound e-commerce websites and for one of the world's most luxurious car manufactures, Mercedes-Benz, Kate specialises in creating effective creative campaigns. Away from the office you'll find her in the gym, snow skiing in the Alps or water skiing down the English Riviera.


Christopher Osborne | Digital Marketing Manager

Chris has gained his experience over the years with working with some of the UK's, and the world's, top brands and agencies, working together with some of the brightest in the industry. With a genuine interest and love for everything digital marketing, Chris will be heading up our digital marketing campaigns and driving that all important return on investment for our clients.

Alongside being an avid gamer and musician, Chris is a retired semi-professional footballer and has now turned his sights to watching the beautiful game rather than playing. Growing up in Devon and studying in Staffordshire, he is now back in his home city of Plymouth where he takes full advantage of being back by the seaside.


Lucy Judd | Account Executive

Lucy is a young, enthusiastic member of the Client Services team who joined Formoda after a year of agency experience. With a creative background, (Creative Writing, MA), a love of print marketing and social media, Lucy expertly supports our Account Managers while managing her own projects, too.

In her spare time, Lucy enjoys writing and making the most of the Devon lifestyle - you can often find her at whichever beach has the best surf. Originally from Leicester, Lucy has now relocated to Totnes with her partner.


Natalie Brown | Graphic Designer

Natalie is a talented and enthusiastic designer with valuable industry experience and a solid degree in Graphic Design & Illustration from University of Hertfordshire. She is inspired by Grayson Perry, Malika Favre and Alexey Brodovitch, among others, and is equally at home working on print or digital projects.

Away from the studio Natalie enjoys travel, music, Art Deco design and illustration. She also enjoys visiting her native Cornwall whenever possible.


Chris Davis | Web Developer

Chris has over 7 years of website development experience and is a key member of Formoda's digital team with a particular interest in front-end development. His previous role saw Chris developing and maintaining the websites for a large Devon-based software distributor and reseller.

When he's not helping out on the family's beef and sheep farm near Ashburton, Chris enjoys exploring Dartmoor, wildlife and landscape photography and quad biking.


Alex Howes | Web Developer

Originally From Gibraltar located in the south of sunny Spain, Alex permanently moved to the UK after graduating from Plymouth University with a degree in BSc (Hons) Computing.

With a key interest in technology, business, design and marketing, Alex labels himself as 'Addicted to Insight'. When he's not working, he's busy picking up new skills and developing old ones - much to his girlfriend, Lauren's, dislike.


Sam the Collie | Welcome Host

Sam is our welcome host and therefore the first member of the team that most visitors meet. He always offers a warm and hearty greeting.


In our portfolio...

Darren Heath Formula 1 Photographer
Touchwood - Save for the future
ePlanet Ventures - Global investments
Property Frontiers - Innovation in investment
Aromatika - Positively blooming
West Charleton Grange - Five star quality
Greenlife Direct
penelopetom - dress your nest