A bit about us
We've been in this business for quite a while. Whilst Formoda was founded in March 2007, the three directors have 30 years of combined experience in the e-commerce industry. With a Marketer, a Programmer and a Designer at the helm, Formoda is led by people who specialise in the core fields of our industry.
David and Richard have also been working together since June 2001.
David Gurney | Creative Director
Since earning a Design degree, David has been working in the industry for over twelve years. Having worked for a number of successful design agencies, David has experience with all manner of companies, from start-up one man bands to blue-chip multinationals.
His diverse portfolio includes everything from branding to interactive multimedia.
In what spare time he has, David is interested in Film, motorsport, travel, wine and lively discussions on politics. David got married to Helen in 2009 and their baby daughter Evie was born in April 2010.
Richard Rawlings | Technical Director
Richard is an experienced web applications developer with strong enthusiasm for emerging web and mobile technologies. His 15 years of hands-on coding, 8 years of management experience and overall passion for the industry provide a solid combination to lead our Digital team.
Outside of Formoda, Richard is married to Hazel and has two small children, Finley & Isabelle. He is interested in all forms of flying but particularly helicopters and is a keen runner.
Toni Berning | Operations Director
Toni oversees Formoda's client accounts while leading our drive to deliver strategic solutions and effective creative work for our clients. Her excellent account management experience and organisation skills ensure our projects run smoothly and successfully.
With a background in business, marketing and languages, Toni worked at Formoda for over three years prior to being appointed Director.
Originally from Germany, Toni spent 8 short years living in 5 different countries and 3 continents, but has now settled in the local area with her husband Chris.
Sarah Howard-Jones | Senior Account Managert
Sarah forms a key part of the Formoda team. Years of experience working on digital projects, a creative background (she has a degree in Fine Art and Printmaking), really high standards, attention to detail and, most of all, organisation skills, make her the perfect person to lead our Client Services team.
A self-confessed geek, Sarah would love to learn how to make video games one day! Growing up in London and studying in Cornwall, she is now based in Totnes with her husband, son and dog and spends the majority of her spare time outdoors, either on the Moors or in the sea.
Rachel Coates | Client Account Assistant
Rachel is an important member of Formoda's Client Services team. With a creative background (she studied Illustration) and interest in digital and social media, she confidently supports our Account Managers across the board.
Having moved to South Devon from the Forest of Dean, the lifestyle here has Rachel hooked! She now lives by the sea with her boyfriend James and dog Jess and spends her spare time drawing, cooking and dreaming about travelling.
Chris Davis | Web Developer
Chris has over 7 years of website development experience and is a key member of Formoda's digital team with a particular interest in front-end development. His previous role saw Chris developing and maintaining the websites for a large Devon-based software distributor and reseller.
When he's not helping out on the family's beef and sheep farm near Ashburton, Chris enjoys exploring Dartmoor, wildlife and landscape photography and quad biking.
Alex Howes | Web Developer
Originally From Gibraltar located in the south of sunny Spain, Alex permanently moved to the UK after graduating from Plymouth University with a degree in BSc (Hons) Computing.
With a key interest in technology, business, design and marketing, Alex labels himself as 'Addicted to Insight'. When he's not working, he's busy picking up new skills and developing old ones - much to his girlfriend, Lauren's, dislike.
Adam Hardwick | Web Developer
Adam has development experience which comes from his time working for the Royal Navy and the Government, which should stand him in good stead for creating high end programming and advanced Internet security.
Adam joins an experienced website development team as an Internet programmer and should be able to help us to develop even more advanced solutions for our clients.
Adam is a recent but keen convert to the world of motorbikes, an avid Formula 1 fan, and spends nearly all of his free time trying to make his baby daughter giggle. He still entertains the idea that one day he may be able to go flying again.
Ashley Cox | Graphic Designer
Ashley is a young, enthusiastic and very talented designer who graduated from Plymouth University in 2013 with a BA (Hons) in Graphic Communication with Typography. There, he merged his photographic skills with graphic design and is already providing seasoned and intelligent work for Formoda.
Originally from the Midlands, Ashley has been hooked by the sea and Devon beaches and now lives in Plymouth permanently. He is a keen photographer and interested in film and most sports.
Jazmin Page | Graphic Designer
Jazmin is the latest member to join our Graphic Design Team after graduating from Plymouth University in 2014 with a BA (Hons) in Graphic Communication with Typography. Her favourite areas of design are branding, typography and photography. Alongside her studies, Jazmin managed to squeeze in plenty of work experience and has collaborated on multiple design and digital projects.
In her spare time, Jaz enjoys catching up with family and friends, walking her cocker spaniel Bella and relaxing with a good film. She's also a keen baker and has already impressed the rest of the team with her delicious creations.
Ally Moates | Online Marketing Manager
Ally manages our clients' Online Marketing efforts, which includes developing and managing digital marketing campaigns using a broad range of channels from social media to online advertising. She also analyses clients' websites ensuring they appeal both to search engines and users, making improvements where necessary to increase conversion rates.
When not working, Ally lives with her partner, little boy and dog. She likes the beach, bodyboarding, camping and riding motorbikes.
Nicola Scott | Office Administrator
Nic has over 10 years business support and customer service experience gained across a variety of sectors including banking, airline and charity. With excellent organisation, customer service and multi-tasking skills as well as bucket loads of enthusiasm, she looks after our clients and the Formoda team in an effort to provide support where required and help us expand.
Nic relocated to Devon from Hampshire 5 1/2 years ago and enjoys exploring Dartmoor and Devon's beautiful beaches with her husband Max while they try to keep up with their two energetic sons.
Sam the Collie | Welcome Host
Sam is our welcome host and therefore the first member of the team that most visitors meet. He always offers a warm and hearty greeting.