Who are Formoda?

We are an experienced team of graphic designers, programmers, project managers, copywriters and marketers. Meet the team...

A bit about us

We've been in this business for quite a while. Whilst Formoda was founded in March 2007, the three directors have 30 years of combined experience in the e-commerce industry. With a Marketer, a Programmer and a Designer at the helm, Formoda is led by people who specialise in the core fields of our industry.

David and Richard have also been working together since June 2001.


David Gurney | Creative Director

Since earning a Design degree, David has been working in the industry for over twelve years. Having worked for a number of successful design agencies, David has experience with all manner of companies, from start-up one man bands to blue-chip multinationals.

His diverse portfolio includes everything from branding to interactive multimedia.

In what spare time he has, David is interested in Film, motorsport, travel, wine and lively discussions on politics. David got married to Helen in 2009 and their baby daughter Evie was born in April 2010.


Richard Rawlings | Technical Director

Richard is an experienced web applications developer with strong enthusiasm for emerging web and mobile technologies. His 15 years of hands-on coding, 6 years of management experience and overall passion for the industry provide a solid combination to lead our Digital team.

Outside of Formoda, Richard is married to Hazel and has two small children, Finley & Isabelle. He is interested in all forms of flying but particularly helicopters and is a keen runner.


Toni Berning | Operations Director

Toni oversees Formoda's client accounts while leading our drive to deliver strategic solutions and effective creative work for our clients. With excellent account management experience and organisation skills, she ensures our projects run smoothly and successfully.

With a background in business, marketing and languages, Toni worked at Formoda for over three years prior to being appointed Director.

Originally from Germany, Toni spent 8 short years in 5 different countries and 3 continents, but has now settled just down the road in Totnes with her husband Chris.


Tara Little | Account Executive

Tara is the newest member of Formoda's Client Account management team and joined us after graduating from the University of the West of England in 2013. Her background in business and marketing and keen interest in digital marketing and branding make Tara a natural at expertly managing new and existing client projects.

When time permits, Tara likes visiting different countries and is interested in the latest films. She has recently taken up hockey and is working hard to hone her skills.


Adam Hardwick | Senior Developer

Adam has development experience which comes from his time working for the Royal Navy and the Government, which should stand him in good stead for creating high end programming and advanced Internet security.

Adam joins an experienced website development team as an Internet programmer and should be able to help us to develop even more advanced solutions for our clients.

Adam is a recent but keen convert to the world of motorbikes, an avid Formula 1 fan, and spends nearly all of his free time trying to make his baby daughter giggle. He still entertains the idea that one day he may be able to go flying again.


Ashley Cox | Graphic Designer

Ashley is a young, enthusiastic and very talented designer who graduated from Plymouth University in 2013 with a BA (Hons) in Graphic Communication with Typography. There, he merged his photographic skills with graphic design and is already providing seasoned and intelligent work for Formoda.

Originally from the Midlands, Ashley has been hooked by the sea and Devon beaches and now lives in Plymouth permanently. He is a keen photographer and interested in film and most sports.


Ally Moates | Website Administrator

Ally worked as operations and finance manager for a large company for 10 years before setting up her own administration and marketing company.

Ally has been the perfect addition to our team as she is able to manage the office, our team and also use her html skills to administer websites and social media.

Ally's passion for motorbikes has been tempered a bit since the birth of her firstborn in July 2011 but you might spot a baby riding pillion around Torbay soon...


Kerry Marot | Accounts Manager

Kerry has been working in accounts for a number of years and has a great deal of experience with companies large and small. She left her job with Dartmouth Golf and Country Club when she had her first child and has been working with Formoda for a few years now.

Kerry manages the books for Formoda, so be nice to her as she pays the bills and manages incoming payments!

Kerry lives in Dartmouth with her husband Guy and two young daughters. When she is not speaking in toddler language, she enjoys her life of leisure by strolling down to Blackpool Sands.


Judi Williams | Copywriter

Judi has a long experience in copywriting and marketing and came recommended to us by one of our clients.

She will be providing copywriting services for our customers enabling us to ensure that our clients benefit from the most effective use of the written word on both their websites and printed material.

Judi spends much of her free time renovating her Fishermans Croft with her builder husband or can be seen running around the area searching, often in vain, for her errant Working Cockers.


Olly Hicks | Website Developer

Olly joined us in 2009 on a work placement from college and did so well we asked him to stay a bit longer and in July 2010 after his exams we offered him a permanent role.

Olly has already worked on some key Formoda projects but is also very adept on working on lots of little bits and pieces all at once.

We were delighted to see Olly achieve his ambition and gain a place at Oxford University in the autumn of 2012, however he is still able to work on projects for Formoda at certain times.


Sam the Collie | Welcome Host

Sam is our welcome host and therefore the first member of the team that most visitors meet. He always offers a warm and hearty greeting.


In our portfolio...

Darren Heath Formula 1 Photographer
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ePlanet Ventures - Global investments
Property Frontiers - Innovation in investment
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West Charleton Grange - Five star quality
Greenlife Direct
penelopetom - dress your nest