Formoda are graphic designers, internet programmers, copywriters and marketers in Devon

A bit about us

We've been in this business for quite a while. Whilst Formoda was founded in March 2007, the three directors have 30 years of combined experience in the e-commerce industry. With a Marketer, a Programmer and a Designer at the helm, Formoda is led by people who specialise in the core fields of our industry.

David, Richard and Simon have also been working together since June 2001, so that is not a bad record for a website design team!

Simon Dolley | Managing Director

Simon has been working in the Internet industry since 2001 after his return to his native Devon. Previously he had worked in Liverpool in a marketing capacity for a variety of travel and tourism companies.

Simon is our main contact with Formoda clients, fully understanding their needs and communicating this information to the development team.

Simon was instrumental in setting up the South Devon Business Club (www.sdbc.biz) and doesn't have much free time as he ends up helping his partner Lisa with her organic skincare business Aromatika. Sometimes he does manage to get muddy in his garden, play for his own 6-a-side football team and hack around the golf course.

Richard Rawlings | Technical Director

Richard has over 12 years experience developing web applications and databases for a diverse range of clients and he always brings fresh ideas to our projects. He is also an experienced UNIX server administrator and ensures our servers run smoothly and securely.

Richard's role is to oversee the technical side of Formoda's operations including server management, XHTML/CSS coding, back-end programming and customer support.

Richard is kept busy outside of Formoda by his wife Hazel and Border Collie Sam. He's a keen runner and walker and takes every opportunity to explore Devon's beautiful countryside.

David Gurney | Creative Director

Since earning a Design degree, David has been working in the industry for over twelve years. Having worked for a number of successful design agencies, David has experience with all manner of companies, from start-up one man bands to blue-chip multinationals.

His diverse portfolio includes everything from branding to interactive multimedia.

In what spare time he has, David is interested in Film, motorsport, travel, wine and lively discussions on politics. David got married to Helen in 2009 and their baby daughter Evie was born in April 2010.

Toni Berning | Project & Social Media Manager

Toni brings excellent project managing experience and skills to Formoda and has established herself as our social media and online marketing specialist.

Toni also communicates between potential and existing clients and the rest of the Formoda team and also ensures that the projects under her control run smoothly and successfully.

Toni is originally from Germany but now lives with her fiancé Chris just down the road in Totnes.

James Draper | Website Developer

James was working for a development company in Worcestershire prior to joining Formoda but immediately saw the potential of relocating to Devon to join Formoda.

James has extremely strong coding skills and will help the Formoda team to continue to push the boundaries of what is possible in Internet development.

James is a keen juggler so as they said in ancient Rome "Caveat volatilis balls" - beware flying balls...

Tom Wotton | Online Marketing Specialist

Before joining Formoda, Tom worked for a Devon web design and marketing company for three and a half years where he gained a lot of experience in graphic design, website development and online marketing, so we were delighted when he decided to join the Formoda team.

Tom is one of those rare beasts, a graphic designer who can also code well and therefore brings an extra flexibility to the Formoda team. He also brings a wealth of online marketing experience which is already helping our clients.

Based near Ivybridge, Tom lives with his partner and when away from the office is usually socialising, playing football or helping on the farm. Traditionally a farmer's son in advertising is someone who holds a sign that reads 'eggs for sale', so Tom is breaking the trend a little.

Adam Hardwick | Website Developer

Adam has experience which comes from his time working for the Royal Navy and the Government, which should stand him in good stead for creating high end programming and advanced Internet security.

Adam joins an experienced website development team as an Internet programmer and should be able to help us to develop even more advanced solutions for our clients.

Adam is recent but keen convert to the world of motorbikes, an avid Formula 1 fan, and spends nearly all of his free time trying to make his baby daughter giggle. He still entertains the idea that one day he may be able to go flying again.

Ally Moates | Website Administrator

Ally worked as operations and finance manager for a large company for 10 years before setting up her own administration and marketing company.

Ally has been the perfect addition to our team as she is able to manage the office, our team and also use her html skills to administer websites and social media.

Ally's passions for motorbikes have been tempered a bit since the birth of her firstborn in July 2011 but you might spot a baby riding pillion around Torbay soon...

Kerry Marot | Accounts Manager

Kerry has been working in accounts for a number of years and has a great deal of experience with companies large and small. She left her job with Dartmouth Golf and Country Club when she had her first child and has been working with Formoda for a few years now.

Kerry will be managing the books for Formoda, so be nice to her as she pays the bills. Also if ever you are late paying your bills, be prepared to incur the wrath of Kerry!

Kerry lives in Dartmouth with her partner Guy and two young daughters. When she is not speaking in toddler language with her daughter, she enjoys her life of leisure by strolling down to Blackpool Sands.

Judi Williams | Copywriter

Judi has a long experience in copywriting and marketing and came recommended to us by one of our clients.

She will be providing copywriting services for our customers enabling us to ensure that our clients benefit from the most effective use of the written word on both their websites and printed material.

Judi spends much of her free time renovating her Fishermans Croft with her builder husband or can be seen running around the area searching, often in vain, for her errant Working Cockers.

Olly Hicks | Website Developer

Olly joined us in 2009 on a work placement from college and did so well we asked him to stay a bit longer and in July 2010 after his exams we offered him a permanent role.

Olly has already worked on some key Formoda projects but is also very adept on working on lots of little bits and pieces all at once.

We were delighted to see Olly achieve his ambition and gain a place at Oxford University in the autumn of 2012, however he is still able to work on projects for Formoda at certain times.