Who are Formoda?

We are an experienced team of graphic designers, programmers, project managers, copywriters and marketers. Meet the team...

A bit about us

We've been in this business for quite a while. Whilst Formoda was founded in March 2007, the three directors have 30 years of combined experience in the e-commerce industry. With a Marketer, a Programmer and a Designer at the helm, Formoda is led by people who specialise in the core fields of our industry.

David and Richard have also been working together since June 2001.


David Gurney | Creative Director

Since earning a Design degree, David has been working in the industry for over twelve years. Having worked for a number of successful design agencies, David has experience with all manner of companies, from start-up one man bands to blue-chip multinationals.

His diverse portfolio includes everything from branding to interactive multimedia.

In what spare time he has, David is interested in Film, motorsport, travel, wine and lively discussions on politics. David got married to Helen in 2009 and their baby daughter Evie was born in April 2010.


Richard Rawlings | Technical Director

Richard is an experienced web applications developer with strong enthusiasm for emerging web and mobile technologies. His 15 years of hands-on coding, 8 years of management experience and overall passion for the industry provide a solid combination to lead our Digital team.

Outside of Formoda, Richard is married to Hazel and has two small children, Finley & Isabelle. He is interested in all forms of flying but particularly helicopters and is a keen runner.


Toni Berning | Operations Director

Toni oversees Formoda's client accounts while leading our drive to deliver strategic solutions and effective creative work for our clients. Her excellent account management experience and organisation skills ensure our day-to-day operations run smoothly and successfully.

With a background in business, marketing and languages, Toni worked at Formoda for over three years prior to coming on board as Director.

Originally from Germany, Toni spent 8 short years living in 5 different countries and 3 continents, but has now settled in the local area with her husband Chris.


Sarah Howard-Jones | Senior Account Manager

Sarah forms a key part of the Formoda team. Years of experience working on digital projects, a creative background (she has a degree in Fine Art and Printmaking), really high standards, attention to detail and, most of all, organisation skills, make her the perfect person to lead our Client Services team.

A self-confessed geek, Sarah would love to learn how to make video games one day! Growing up in London and studying in Cornwall, she is now based in Totnes with her husband, son and dog and spends the majority of her spare time outdoors, either on the Moors or in the sea.


Lucy Judd | Account Executive

Lucy is a young, enthusiastic member of the Client Services team who joined Formoda after a year of agency experience. With a creative background, (Creative Writing, MA), a love of print marketing and social media, Lucy expertly supports our Account Managers while managing her own projects, too.

In her spare time, Lucy enjoys writing and making the most of the Devon lifestyle - you can often find her at whichever beach has the best surf. Originally from Leicester, Lucy has now relocated to Totnes with her partner.


Rachel Coates | Client Account Assistant

Rachel is an important member of Formoda's Client Services team. With a creative background (she studied Illustration) and interest in digital and social media, she confidently supports our Account Managers across the board.

Having moved to South Devon from the Forest of Dean, the lifestyle here has Rachel hooked! She now lives by the sea with her boyfriend James and dog Jess and spends her spare time drawing, cooking and dreaming about travelling.


Oliver Harrison | Graphic Designer

Oliver's primary interests lie in developing strong brand identities and intuitive screen-based designs. Often inspired by the philosophy of designers such as Dieter Rams, clarity, quality and accessibility are amongst the core values he respects as a designer.

Outside of design, Oliver loves going to gigs and collecting a wide variety of music, from metal to electronica. And, having completed his first bike tour in 2013, he is looking forward to planning a second one in the near future.


Chris Davis | Web Developer

Chris has over 7 years of website development experience and is a key member of Formoda's digital team with a particular interest in front-end development. His previous role saw Chris developing and maintaining the websites for a large Devon-based software distributor and reseller.

When he's not helping out on the family's beef and sheep farm near Ashburton, Chris enjoys exploring Dartmoor, wildlife and landscape photography and quad biking.


Alex Howes | Web Developer

Originally From Gibraltar located in the south of sunny Spain, Alex permanently moved to the UK after graduating from Plymouth University with a degree in BSc (Hons) Computing.

With a key interest in technology, business, design and marketing, Alex labels himself as 'Addicted to Insight'. When he's not working, he's busy picking up new skills and developing old ones - much to his girlfriend, Lauren's, dislike.


Nicola Scott | Office Administrator

Nic has over 10 years business support and customer service experience gained across a variety of sectors including banking, airline and charity. With excellent organisation, customer service and multi-tasking skills as well as bucket loads of enthusiasm, she looks after our clients and the Formoda team in an effort to provide support where required and help us expand.

Nic relocated to Devon from Hampshire 5 1/2 years ago and enjoys exploring Dartmoor and Devon's beautiful beaches with her husband Max while they try to keep up with their two energetic sons.


Sam the Collie | Welcome Host

Sam is our welcome host and therefore the first member of the team that most visitors meet. He always offers a warm and hearty greeting.


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