Search Engine Optimisation and Online Marketing
Search engine optimisation and online marketing are essential elements in the development of a new or existing website design. Formoda ensure our clients benefit from our search engine optimisation and online marketing skills. Following consultation we will develop a strategy that works for you.
Keyword research - establishing the right balance of key phrases to generate traffic to your website is essential.
Copywriting - providing assistance in creating search engine friendly website copy
Website development - the way the website is coded and how search engines are attracted to (and read) your key phrases.
Link building - establishing a strategy to build successful links and improving links from other websites.
Online PR - we can create additional interest in your website by writing and submitting press releases - which will also help your search engine rankings.
Facebook, Twitter and LinkedIn - we will help you to de-mystify and understand how to make use of social networking sites.
Pay-per-click - many companies prioritise this because it is the easiest way to get quick results with little effort. We may feel that pay per click is a good way to aid or promote your search engine optimisation but we will ensure your ongoing costs are kept to a minimum and invested well.