Website Design
Formoda worked closely with DNA Advertising (who were project managing the new website development) to utilise their concepts and the new Usedcars2u.com branding to create a website which professionally promoted the Chief Vehicle Rentals cars, vans and taxis to their public.
Content Management
With new vehicles becoming available all the time and others being sold, a specialist but easy to use content management system was essential. With the amount of information and options required for each vehicle it was necessary to pre-enter lots of copy which could be included by virtue of a simple tick of a box or selection from a drop down, reducing the time required to add a new vehicle dramatically.
E-commerce and Search Engines
E-commerce
Usedcars2u have taken e-commerce to another level by allowing users to buy a vehicle outright online. For those people who aren't sure about spending a nice little chunk of money in one go. the website allows users to reserve a vehicle or apply for finance.
Search engine optimisation
Usedcars2u.com is a totally new website and therefore needed to be found by potential customers who would not have heard about them before. Formoda have therefore worked closely with DNA Advertising and SGA Marketing to ensure that online and offline marketing will only help Usedcars2u.com from reaching their target markets.
