Created in conjunction with their re-branding project the website aimed to capitalise on RTCC's prestigious reputation. The new site had to adhere to strict corporate style guidelines from Morgan Motor Company whilst still reflecting the core values of the company. It also needed to showcase the new and used classic car stock and drive interest to other areas of the business.
The inclusion of latest news and events ensures repeat traffic whilst the recent addition of a multi-language translation feature caters for a global client base.
When Morgan Motor Company went through their own re-branding process, as the UK's foremost main dealer RTCC came to Formoda eager to introduce a new, fresh look to their brand. Of key consideration throughout the process was the reflection and retention of RTCC's core ideals of prestige, quality and distinction.
The resulting branding also had to adhere to Morgan's own corporate style guide.
The complete implementation of a new brand meant more than just changing the logo. Everything from stationery to signage, sales legends to adverts, display stands to clothing needed to fall in line and reflect the new style.
A scheduled and organised approach ensured that all elements were delivered on time and in unison to ensure a cohesive transition.
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