Darren came to Formoda because he needed something different. He needed a website that made as much of an impact as his photography.
As a world reknowned photographer at the very top of his profession the site needed to both reflect the values of his work yet not necessarily take the centre stage. In other words, build a market-leading photography showcase for the premier Formula 1 photographer.
Ok, so we really enjoyed this one! David, our Creative Director is a big F1 fan which certainly helped us reflect not only Darren's work but the ethos of Grand Prix racing itself, the pinnacle of motorsport.
The site not only features a wealth of photography from this season's races but also an archive of Darren's work from previous seasons. Simple, clean, stylised and impactful - Darren has had great feedback ever since its launch.
Since Darren needs to update the latest race images as soon as possible, he also needed a comprehensive Content Management System to give him full control of all the site's content. And in real time. All the images, blogs, content pages, watermarks and race locations are updated through a very advanced Formoda designed and built system.
F1 never stays still. It's a constant evolutionary battle. Darren's brand had been around for a few years and was getting a bit dated so that too was subject to an overhaul. Like the site, simple, clean, bold and modern. And as soon as the black and metallic silver stationery comes off the press we'll stick that up here too...
What they think
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