Who are Formoda?

A bit about us

We've been in this business for quite a while. Whilst Formoda was founded in March 2007, the three directors have 30 years of combined experience in the e-commerce industry. With a Marketer, a Programmer and a Designer at the helm, Formoda is led by people who specialise in the core fields of our industry.

Our prime aim is to maximise your company's potential. Whether the medium is print or online our goal is to make you the best you can be. In order to achieve this everything we produce is bespoke because we understand that every business is different. We're only successful because what we produce is successful.

Since almost all our clients are through referrals our business is built on happy customers. We're not happy unless you're happy. This is why we talk to you. This is why we design until you're happy. This is why we proof our work to you first and explain our reasoning. This is why we don't stop until it works perfectly.

We know through experience that in order to deliver our level of service to the client, many things have to work smoothly behind the scenes. This is why each project is led by a project manager, whose sole duty is to ensure the flow of information is smooth and efficient. This is why an actual Designer handles all design elements and a Programmer sews it all together with expert programming. A Search Engine Optimisation (SEO) specialist performs the search engine optimisation and a professional photographer does photography. We believe in specialists.

 

Simon Dolley | Managing Director

Simon has been working in the Internet industry since 2001 after his return to his native Devon. Previously he had worked in Liverpool in a marketing capacity for a variety of travel and tourism companies.

Simon is our main contact with Formoda clients, fully understanding their needs and communicating this information to the development team.

Simon was instrumental in setting up the South Devon Business Club (www.sdbc.biz) and doesn't have much free time as he ends up helping his partner Lisa with her organic skincare business Aromatika. Sometimes he does manage to get muddy in his garden, play for his own 6-a-side football team and hack around the golf course.

 

Richard Rawlings | Technical Director

Richard has over 12 years experience developing web applications and databases for a diverse range of clients and he always brings fresh ideas to our projects. He is also an experienced UNIX server administrator and ensures our servers run smoothly and securely.

Richard's role is to oversee the technical side of Formoda's operations including server management, XHTML/CSS coding, back-end programming and customer support.

Richard is kept busy outside of Formoda by his wife Hazel and Border Collie Sam. He's a keen runner and walker and takes every opportunity to explore Devon's beautiful countryside.

 

David Gurney | Creative Director

Since earning a Design degree, David has been working in the industry for over twelve years. Having worked for a number of successful design agencies, David has experience with all manner of companies, from start-up one man bands to blue-chip multinationals.

His diverse portfolio includes everything from branding to interactive multimedia.

In what spare time he has, David is interested in Film, motorsport, travel, wine and lively discussions on politics. David got married to Helen in 2009 and their baby daughter Evie was born in April 2010.

 

Toni Berning | Sales and Project Manager

Toni has a strong background in marketing and project management and has already taken control of a few of our projects and clients and is settling in quickly.

Toni will be communicating between potential and existing clients and the rest of the Formoda team and also be ensuring that the projects under her control run smoothly and successfully.

Originally from Germany, Toni has also lived for some time in Australia and the UK and therefore her English is better than most English people we meet! Although she is currently living just over the border in Cornwall...so that might change!

 

Will Hibberd | Graphic Designer

Will was working with his colleagues at the Just Us Design Collective before joining Formoda and is a graphic design graduate.

Will's role is to provide a fresh perspective on our creativity and to help maintain our high quality of graphic and website design.

Will has a passion for design but also sometimes manages to get outside in to the countryside and dig up paths on his BMX bike.

 

James Draper | Website Developer

James was working for a development company in Worcestershire prior to joining Formoda but immediately saw the potential of relocating to Devon to join Formoda.

James has extremely strong coding skills and will help the Formoda team to continue to push the boundaries of what is possible in Internet development.

James is a keen juggler so as they said in ancient Rome "Caveat volatilis balls" - beware flying balls...

 

Sam Gilson | Online Marketing

Sam has a wealth of experience of providing online marketing and search engine optimisation services to agencies in London and the South West. As well as working as part of the Formoda team she also has her own company SGA Marketing.

Sam offers our clients expertise in search engine rankings, social media (such as Facebook and Twitter) and Online PR and this combined with our existing technical skills and ways of developing websites means that our clients receive excellent search engine optimisation solutions.

Sam is kept busy outside of work by her husband, children and dogs but we would recommend keeping on the right side of her as her 'combat' skills can make her a dangerous lady to know!

 

David Hendy | .php and .asp Developer

David has a PhD in Acoustics and worked for Rolls Royce before moving into IT in 2001. As well as helping out Formoda he has his own business WithClarity.

David is working on particular projects with Formoda and his .asp and DotNet experience is an invaluable addition to our skills as well as being able to work on our existing projects.

David is a keen mountain biker with and without lights and goes out with the Mudpluggers Club at Modbury. He also owns a very energetic Jack Russell who keeps him fit and introduces him to many walks.

 

Lynn Bunniss | Sales and Project Management

Having worked in the software industry for the last seven years, Lynn brings invaluable project management experience and organisational skills to Formoda. A further twenty-something years in both commercial and public sectors, including Directorship, also brings a good head for business.

Lynn's role is to seek new Formoda business and to hold your hand gently through the website building process, ensuring that we give you just what you need.

She lives in Somerset with her partner Nick and, when she's not got a paintbrush, drill or tile cutter in her hands, loves boats, bikes and beaches (oh and the odd glass of red!).

 

Kerry Marot | Accounts Manager

Kerry has been working in accounts for a number of years and has a great deal of experience with companies large and small. She left her job with Dartmouth Golf and Country Club when she had her first child and has been working with Formoda for a few years now.

Kerry will be managing the books for Formoda, so be nice to her as she pays the bills. Also if ever you are late paying your bills, be prepared to incur the wrath of Kerry!

Kerry lives in Dartmouth with her partner Guy and two young daughters. When she is not speaking in toddler language with her daughter, she enjoys her life of leisure by strolling down to Blackpool Sands.

 

Sam the Collie | Welcome Host

We have had a number of complaints that our most popular team member wasn't listed on the about us page.

Sam is our welcome host and therefore the first member of the team that most visitors meet and always gives them a warm and hearty greeting.

Sam dreams of being an alpha male dog but is really a soppy thing and is also happy to go for a walk with anyone who offers.