Formoda news & blog

Nationwide car sales website goes live

11th December 2009 @ 5:19pm

Chief Rentals are one of the leading vehicle rental companies in the UK, providing vehicles for casual purposes and also for commercial and domestic insurance claimants. In order to provide the highest quality service they change their vehicles every year and therefore have a large number of one year old vehicles to sell.

They had been selling a lot of these vehicles through car auctions and existing car sales websites and magazines but realised that the high quality of their vehicles (each one is regularly cleaned and serviced and goes through a 150 point check before being sold) meant they had the potential to sell these vehicles themselves.

The result was that they approached DNA Advertising, Formoda and SGA Marketing to create a new Internet solution for them. DNA Advertising have handled the corporate branding and design for print solutions, Formoda have built and developed a content managed e-commerce website and SGA Marketing are helping with the optimisation of the website and online marketing. The resulting website can be found at www.usedcars2u.com.

Usedcars2u.com is a revolutionary idea where users can buy vehicles outright online without seeing them first. The 14 day money back guarantee gives the user the confidence to make the purchase backed by well known company profile of Chief Rentals. Formoda have created three websites in one with the options to seek for and purchase usedvans and usedtaxis and the extensive content management system enables Chief Rentals to properly display the vehicles details to potential purchasers.

Not only are Chief Rentals delighted with the resulting website, Formoda are really pleased how the three agencies working together has provided an excellent solution for the client and we look forward to similar projects working with DNA Advertising and SGA Marketing in the future.