New Corporate Branding for Local Energy Company
23rd July 2012 @ 4:01pm
Cooks is a well-known company in the South West, offering a range of energy and renewable services to both domestic and commercial customers. The team is always "on the ball", offering cutting edge services while ensuring the selected solutions are right for individual clients.
The original Cooks logo was never designed with the business in mind, but has been in use for so long now that it and the blue company vans are well-recognised. Earlier in 2012, the company decided to refresh their image in order to better reflect their services and show how they had diversified over the years into the renewable energy market.
Cooks approached Formoda because they liked our branding portfolio and were looking for a local design agency with the expertise to turn their many initial ideas into reality.
After detailed branding conversations with the team at Cooks, we were in the perfect position to formulate a coherent re-brand strategy. Our experienced graphic design team came up with various options based on this brief and Cooks immediately had a favourite. We further spent some time fine-tuning this to get it just right.
The new Cooks Energy logo is a brand evolution based on their previous look, while also introducing new elements. Offering all-round solutions in different service areas is one of the company's core strengths and this is clearly represented in the new logo with clever use of colour, wording and graphical elements.
Alex Lyons from Cooks Energy commented, "The whole process was made very easy, the whole team are great to work with (very understanding!)". Pleased with their new logo, Cooks are now looking forward to further developing their new brand identity with new stationery designs, van signage, a new website and other forms of advertising.
We have already spotted the new Cooks Energy logo in the local area... its definitely garnering the right type of attention!