Regional NHS Group Re-brand with Formoda
10th May 2012 @ 8:08am
Peninsula Pathology is a partnership of the pathology departments from Royal Cornwall Hospitals, Plymouth Hospitals and the South Devon Healthcare Trust, offering pathology services to GPs and hospitals in their areas and beyond. They currently have over 500 staff in the region and are looking to develop their services primarily in Devon and Cornwall but also in the rest of the UK in both the public and private sectors.
They approached Formoda and other agencies in the South West and London to talk about a new logo design, style for their corporate branding and new website development and it quickly became apparent that Formoda were the right agency to take them forward.
The first step was the design of the new logo, which needed to pay attention to NHS guidelines and not alienate people used to the work of the three departments but also attract new customers for the partnership from GPs, hospitals and private customers outside of the South West. Formoda created a range of ideas, which we gradually developed and amended until we finished with the logo you see on this page, which has received universal backing from everyone.
The new logo is the first step in the branding process and also in development are:
- business cards
- word and powerpoint templates
- a new website design and development
Formoda are delighted to be working for such an important and widespread organisation who had their choice of some of the top design agencies in the South West of England.