RadioCentre launches new website - the place to go for commercial radio
3rd January 2012 @ 8:25am
RadioCentre, the trade body for UK commercial radio, have launched a new website designed and built by Devon-based web designers, Formoda. The website, www.radiocentre.org, will act as a showcase for commercial radio, with a strong focus on industry news and events, as well as providing a gateway into RadioCentre's policy and public affairs work.
RadioCentre works on behalf of its members to create a more competitive, diverse and creative industry, helping to build the success, strength and diversity of commercial radio. Its members range from household name such as Capital FM, Heart FM, Kiss and Magic, to regional stations such as Real Radio, Palm FM and Jack FM.
Central to Formoda's brief was to design a website that would become the go-to place for the latest news, events and developments across the industry, creating a dynamic, easily updated site that was visually appealing and drew upon the rich resources of its members.
The new RadioCentre website features include:
- Regularly updated industry news stories
- Daily press summary - a daily digest of national and trade press coverage of commercial radio in the headlines
- Station Guide - integrating the data supplied by MediaUK to show the up-to-date contact and coverage details for UK commercial radio
- Radio Player - integrates with the system to play random or specific commercial radio stations
- Airplay Chart - shows the latest most popular songs on commercial radio stations (data provided by RadioMonitor)
- The Board and Staff - find out more about some of the main movers and shakers in Commercial Radio
- Key facts - did you know that radio accounts for one quarter of your media day?
- Featured Station - allows RadioCentre to highlight the achievements of a specific commercial radio station
- Gallery - features station events, celebrity visits, awards ceremonies - all integrated from RadioCentre's Flickr gallery
- Publications and Press Releases - RadioCentre.org is the main repository for information on commercial radio's dealings with the BBC, Ofcom, Copyright issues and other local and national requirements
- Twitter feed
Lucy Goodwin, Head of Press at RadioCentre said: "We were impressed by Formoda's portfolio of work and how they interpreted our brief. But more importantly, we were also looking for an agency who could translate our needs into a website that is reflective of the industry we represent. Formoda understood our requirements perfectly and hit the creative nail on the head first time. They worked with a constantly evolving brief, incorporating some complex areas into the site, but always keeping in mind our requirement to have user friendly CMS."
Simon Dolley, Director of Formoda said : "RadioCentre have been a delight to work with and this is definitely going to be one of our most active websites, as the information is changing every day and the way the team are going, this will definitely achieve the goal of becoming the website to visit for the most up to date news and information on Commercial Radio in the UK."
