Leading Back Care Company Revamps Ecommerce Website With Impressive Results
25th January 2012 @ 11:29am
Putnams is a family-run UK manufacturing company, which has been specialising in superior back support and back care products since the 1970s. The company has had a website for many years but their online presence was very dated and limited in functionality and so did not convey Putnams' quality reputation as leaders in British back care for over 30 years.
The brief was clear: to develop and design a fresh, modern and functional ecommerce website to help them attract even more retail and wholesale clients while making it easy to upload new content.
The Putnams logo is well established, so we used their existing brand and colour scheme as the basis for a new website design. The new look is still clearly Putnams but with a modern twist, while also reinforcing the brand as an experienced and established business manufacturing their products in the UK.
With an easy-to-use Content Management System, we have created an excellent ecommerce solution, which makes product and order management really easy for Putnams. Product attributes, discount codes and a one-page checkout process are just a few of the other exciting website features.
The new ecommerce website was launched with great success: Within just a few hours of going live, Putnams already had their first orders coming through and, since the launch at the end of November, the orders haven't stopped coming! The new website's layout has made all of Putnams' products much more visible, which has led to shoppers ordering products that were previously never purchased online.
To view the new website and perhaps have a browse through the quality range of back support products, please visit the new Putnams website!
