New Look Logo & Branding for Gloucestershire Lettings Agency
7th November 2011 @ 4:27pm
Lifestyle Lets is a small, independent lettings agency in Gloucestershire, which has recently changed ownership. The new owners have a lot of enthusiasm and exciting plans for the company and wanted to create a new look and feel to move the business forward.
We were initially approached to create a new logo for Lifestyle Lets as the existing brand was very dated and no longer representative of the business and its services. We completely overhauled the company's look by scrapping the existing logo and colour scheme and starting from scratch to create a fresh and modern branding. The new logo allows Lifestyle Lets to stand out from the competition as an agency offering a personable approach while exuding the professionalism needed to support plans for future growth.
As a next step, we updated the company's stationery materials by creating new look business cards, letterheads and comp slips. The design of these printed materials allowed the company to begin rolling out the new corporate branding and was the first step in creating visual continuity amongst their marketing material.
As a lettings business an Internet presence is key. Lifestyle Lets had an existing company website created by another web agency, which offers information for Tenants and Landlords and of course lists all available properties to let. Brand recognition is incredibly important so we updated the website with a fresh coat of paint: the new logo and branding were applied throughout. Due to the website's limited flexibility, Lifestyle Lets also asked us to update the website's copy to further emphasise the company's new direction.
Please visit the revamped Lifestyle Lets website to view the new logo design and corporate branding applied on their existing website!
