Fresh, modern branding for Devon Tree Services
9th August 2011 @ 9:59am
Devon Tree Services is an established local business with a long-standing history in the area. Set up in 1978, the company has been going from strength to strength over the years, adding more services and high-profile case studies to their portfolio.
We were very excited and flattered when Devon Tree Services approached us earlier in the year to help them re-vamp their brand identity and marketing efforts. A big part of the brief was to create a modern, fresh and clean new logo and feel, which wasn't a complete departure from their previous branding.
We worked with the look and colours of the existing Devon Tree Services logo but created a looser, leafier theme and look. The brand colours of dark green and brown were kept but enriched with additional shades of green to create a friendlier, flowing brand identity. The newly created brand salutes the previous logo while representing Devon Tree Services as a professional, approachable and expert company with a view to the future.
So far, Devon Tree Services have already launched the new logo to the online world via their Facebook and Twitter accounts. The reactions have been altogether positive, with some very interesting and engaging comments from active social network users.
This new logo design is only the first step in the company's re-branding and Formoda are currently also working on:
- Print Adverts for local directories
- A brand new website design and development
With this in mind, we will closely work together with Devon Tree Services to roll out the re-branding across all of their branded material. It's important to ensure the new look and feel is followed throughout and so establish a visual continuity that is recognised throughout the Devon area.
Rupert Brasier from Devon Tree Services expressed his delight at the graphic design work so far produced by Formoda: "Really happy with the work you guys do for us. We really did pick a winning team."
Watch this space to find out more about the other projects we're working on for Devon Tree Services!
