First logo for retailer of Rare books, art and toys
20th April 2011 @ 12:25pm
First editions of Ian Fleming, Agatha Christie or HG Wells? Vintage toys? Original artwork? Or even an annotated copy of Adolf Hitler's Mein Kampf? First and Rare have the lot.
This was an excellent challenge for Formoda to create a logo and brand which strongly reflected the quality and specialist nature of the items that First and Rare offer.
First and Rare are a new company based in South Devon but with an excellent track record and a portfolio of items which is second to none. The new branding therefore had to reflect this but also create a look that will work well on the Internet, as online trading will be a key part of the marketing strategy for First and Rare.
The new brand has already been used on:
- Business cards
- Stationery
- A new e-commerce website due to be launched later this year
James Rawlings from First and Rare said "We approached Formoda because of their very impressive design portfolio and excellent local reputation. We were thoroughly looked after throughout the whole design process which was fast and efficient and we were bowled-over with the final results."
Simon Dolley of Formoda said "Every time I see the inventory of items that First and Rare have to offer I am astounded. I might have to borrow a few quid to add some of them to my own library."
