Corporate Style Guide points Property Frontiers in the right direction
11th October 2010 @ 10:36am
Property Frontiers are a leading overseas and UK investment company based in Oxford.
Formoda revised their brand earlier this year and as part of their brand development we have created a corporate style guide for them.
A style guide is standard practice for larger companies but surprisingly under-used by many SMEs. Anyone using your brand will need to follow the guidelines and therefore the style guide ensures that wherever your logo or design is used it looks the same.
The style guide will include details of how the logo can and cannot be used, what fonts should be used, what colours should be used and in what proportions, how and where images should be used, etc. Therefore it doesn't matter whether your local paper is going to print an article about you or you are about to get some t-shirts printed - it will all follow the same theme and style.
The style guide is never finished as it is added to and amended all the time, as new items are created and the brand develops. It will also include any files that anyone will ever want to use - such as the logo in various formats and file type, your corporate fonts and stationery originals.
So if you have ever wondered how the corporate big boys do it, just give us a call and we can ensure that your brand is used in the same way without breaking the bank.
