Putting the heart into The Heart Store
5th July 2010 @ 2:02pm
The Heart Store, based in Totnes, is a young, up-and-coming business specialising in all things heart. An exciting new re-brand differentiating the Heart Store as a quality business with long retail experience was a challenge Formoda were happy to accept.
Our research focused on their target audience and core values; as such it was important to create a brand which both reflected the nature of the business and the quality of the products on offer. The newly created brand reflects both sophistication and quality, with the heart shape acting as a subtle reminder of the products on offer.
The new logo is just the first step in the re-branding and Formoda are currently working on:
- Business cards and stationery
- The main website including a webshop for The Heart Store
Watch this space to find out more about the website development for The Heart Store!
