Online Marketing Training - making it work for you
23rd April 2010 @ 8:36am
Social Media Training
Monday 17th May or Tuesday 25th May
5:30pm-9:00pm
Formoda Offices, Berry Pomeroy, Near Totnes
Only £149+vat per person
Provided by Formoda and SGA Marketing
Train2Gain funding may be available to companies of 5 or more employees to pay for this training, please contact us or Business Link for details. Spaces are limited to 6-8 people per course so that we can ensure that your questions and needs are answered, so please book early. This course is being run in conjunction with Sam Gilson from SGA Marketing.
Social Media and how to drive more customers to your website
Our Social Media course is designed for those who are familiar with the internet but need help in "piecing it all together" in order to drive traffic and work on improving conversion rates. We will cover key areas including:
- Planning - Key techniques to drafting and implementing a successful Social Media Programme. In this section of the course, we will focus on campaign management and proactive planning vs time management (cost)
- Platforms - social media is amongst the fastest growing media but is also one that is driven by "fads". In this section we will take a detailed look at what companies are using which platforms and why.
- Group Discussion : What platforms have you used to date? Why have you used them and successes?
- How to identify the right platforms for you : based on previous Group Discussion we will put together two programmes 1) for a retailer 2) for a B2B proposition.
- Engaging Users : The Golden Rules of communicating your messages without talking "at" your customer base.
- Campaign Examples - 1) The Good 2) The Bad 3) The Ugly - those who chose to ignore it!
- Tracking : key techniques in tracking the success of your social media activities (how to convert to ROI)
- Conclusions and feedback from the course
Please contact us for more details or to book.
